Core structure
- Market attractiveness: size, growth, profitability, customer needs, and regulatory context.
- Competition: incumbents, substitutes, barriers to entry, and expected response.
- Client fit: capabilities, brand, distribution, operations, capital, and timeline.
- Entry economics: investment required, pricing, margins, breakeven, and payback period.
Recommendation logic
A market can be large and still be a bad entry choice if the client lacks the right channels or capabilities. A good conclusion weighs expected profit, strategic fit, implementation risk, and the best entry mode.