Growth Strategy Practice
Growth strategy cases test whether you can move from broad options to a focused recommendation backed by economics, feasibility, and risk.
Do not treat every growth lever equally. Prioritize by revenue potential, margin impact, speed to implement, capability requirements, and strategic risk.
Prompt: A subscription fitness app wants to grow revenue 25% next year. What should it do?
Answer path: Compare acquiring new users, increasing conversion from free to paid, raising price, reducing churn, expanding into corporate wellness, and launching premium coaching. Prioritize the options by revenue upside, margin, speed, and execution risk.
Recommendation: A strong answer might recommend improving paid conversion and reducing churn before entering a new market, because those levers use the existing product and can improve profitability faster.
Group ideas by same product/new product and same market/new market, then narrow to the highest-impact options.
Name the preferred growth path, quantify the expected upside if possible, and call out risks and next steps.