Synthesis Examples
Synthesis is the skill of explaining what matters, what it means, and what the client should do next. It should happen throughout the case, not only at the end.
After an exhibit or calculation, summarize the insight before moving on. For example: "This suggests the issue is not market demand, but conversion through the client's own channel, so I would next investigate sales incentives and customer behavior."
"This tells us the new product can break even at roughly 200,000 customers. Since the client already reaches that audience through its existing channel, I would next test whether acquisition cost stays low enough to preserve margin."
"The exhibit suggests demand is growing, but profitability is concentrated in the enterprise segment. I would prioritize enterprise customers before expanding into lower-margin small accounts."
"I recommend entering the market through a limited pilot. The opportunity is large, the unit economics look attractive, and the client has a channel advantage. The biggest risk is competitor response, so next steps are validating customer willingness to pay and stress-testing launch costs."
Usually under a minute. It should be crisp, top-down, and supported by the most important evidence.
State your recommendation based on current evidence, then name the analysis you would complete before implementation.